To set a heart for Heaven and Earth
To set a purpose for the people
To carry on the lost learning of the sages
To open peace for ten thousand generations
Zhang Zai · Northern Song · 11th century
A name taken from an eleventh-century text — and the standard a transfer firm is held to.
The company is named after the Four Sentences of Heng Qu, written by Zhang Zai in the Northern Song. Our reading is plain: commercializing research is not brokering a deal. It is returning knowledge to where it belongs — the factory floor and daily life. What a technology transfer professional does is translate laboratory certainty into market viability.
So we state the purpose without decoration: let technology find a market, and let researchers share the return. The first demands that we understand industry. The second demands that we understand the rules.